Product Power
Why Are Promotional Products So Powerful?
Promotional products are a cost effective way to build brand awareness and at Leopard Promotions we can help to maximise their benefits.
The power of promotional products comes from their ability to get an effective marketing message in front of your target market, and keep it there.
Promotional products benefit through:
Repeat Exposure - promoting your brand every time the product is seen or used creates huge residual value.
Increased Goodwill - mostly exceeding the actual cost of the product.
Brand Awareness - promotional products establish your credibility through brand recognition which increases customer loyalty.
Promomotional products should be an integral part of any marketing programme and will give powerful, targetted, measureable results.
How To Use Promotional Products
To have maximum impact, promotional products need to be incorporated into a structured marketing campaign.
Promotional products can be successfully implented with the following:
- Gift with purchase - Shifts focus from price to promotion, gains immediate results
- Sales incentives - Promotional products are a powerful tool to clinch deals
- Product launches - Create awareness for your productLoyalty programmes - It is 6 times harder to get a new customer than to keep your existing one. Create a loyalty programme with a points system building up to rewards
- Mail outs - Something inside an envelope will get a 50% better response rate
- Trade shows - Prevent being filed and forgotten
- Conferences and seminars - Reinforce your brand
- Rewards and staff motivation - Encourage sales staff to reach targets - Create loyalty
- Events - Take any opportunity to build your brand
- Thank you gifts - Show your appreciation to clients
- Staff uniforms - Creates unity, consistency and reliability - Builds company profile and identity - Motivates staff to become more involved by feeling included in the team
Promotional Products: A Cost Effective Way To Advertise
As promotional products are targeted and specific it is easy to measure the results of your marketing spend.
Consider the coverage you could receive from $2000.00 of advertising in the following media:
TV Advertising
Radio Advertising
Newspaper Advertising
225 Branded T-shirts
6000 Branded Pens
33 Leatherman Tools
Choosing The Right Product
To get the most out of your investment there are 4 key points to consider when choosing your promotional products:
1) Audience-appropriate product - what is your target market?
2) Effective marketing message - What is the aim of this promotion, what results do you want from it.
3) Targeted qualified recipients - Ensure this promotion is going to give you the maximum possible impact
4) The right time - Are these promotional products being implemented as part of a structured marketing programme?
To make sure you have the right product for your next promotion give the team and Leopard Promotions a call.